Hip-hop megafestival Rolling Loud has announced its concert promotions venture, aptly titled “Rolling Loud Productions,” and is kicking it off by announcing a full theater/amphitheatre tour by Rod Wave.
The "Rolling Loud Presents Rod Wave: SoulFly Tour" kicks off in August and will include a performance in Cincinnati, OH at The Andrew J Brady ICON Music Center on Monday, September 27. The tour will run through Oct. 19 at the Hollywood Palladium (followed by Rolling Loud New York (October) and Rolling Loud California (December).
While a new venture for Rolling Loud, the festival's Miami-based founders Matt Zingler and Tariq Cherif have been booking hip hop since the early 2010s, coming up in the club scene before going big with the Rolling Loud concept that now takes place on both U.S. coasts and has spread to other continents. The duo continues to show its ability to thrive in multiple types of environments, with its Loud Stream virtual events attracting millions of viewers during COVID, with regular original content and truly live performances adding to the buzz.
Florida-based hip-hop artist Rod Wave had a breakout 2020, with agent and MAC founder Andrew Lieber (who also represents superstar DaBaby) in January predicting "Rod Wave is (...) going to be a spectacular touring artist and his fanbase is spectacular. ... What he’s doing on the ticket side, I don’t think any new artist is touching him."